The biggest shift I've seen from struggling agencies to thriving agencies, is workflow.

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I see way too many agencies with no accountability, just flying by the seat of their pants. "We'll build a process after this quarter." "We don't need process. People just need to do their jobs."

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Agencies that take the time prioritize the process and structure from job intake, to communications, to execution and beyond see a dramatic shift in their output.

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And now with so many AI automation tools, project management products, and storage systems, you have no excuse.

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It's why I love small agencies. They don't have that yet. But those that take the time to experiment and build that workflow from the ground up, they're the teams I love working with. They crush it.