Overview
Snapdragon is a brilliant innovator changing the way PCs are powered. And no one understands the challenge of that—from achieving brilliance to overcoming nay-sayers and know-it-alls—that those great minds who have brought their own breakthroughs to the world.
Approach
Webring to life portraits of brilliant historical figures like Marie Curie, Leonardo DaVinci, Michael Angelo, and Nicola Tesla (always people who have been gone long enough to be in the public domain) to deliver fun messages of recognition and encouragement to Snapdragon welcoming them to the club of those who dare to upset the status quo legacy thinking on notice.
Outcome
The proof of concept was well received, however Snapdragon wanted to focus on a different direction for AI use. Ultimately, it was a fun experiment.
