Overview
Snapdragon wanted a B2B campaign that wasn't boring. We found a massive opportunity: Intel only performs at 55% when unplugged. Snapdragon doesn't lose performance. That's a huge competitive advantage.
Approach
We created three video campaigns. 'Let's Give 55%' reimagined iconic movie scenes with leaders asking for 55% effort. 'Office Tripped' showed what happens when office equipment works at 55%. 'What's The Intel' went straight for the jugular with a direct comparison.
I storyboarded and directed all three spots, plus photoshoots for Snapdragon's content library. We had 5 days to shoot across multiple locations and verticals.
Outcome
The campaign made headlines and generated millions of views. The 'What's The Intel' spot alone reached millions. Pre-orders exceeded projections significantly.
