about me
Design-driven. People-focused. Story-led.
Beginning my career as a studio artist, I'm a Creative Director with 12+ years building brands, campaigns, and digital experiences for companies that want to make an impact.
From strategy to execution, I help teams turn ideas into work that moves people.
Ideas Are My Superpower
I’ve led teams at iconic agencies with demanding clients, juggling multiple projects under tight deadlines. I’ve mastered the art of crafting award-winning ideas quickly. I turn strategy into stories by blending research with "what if". I now use my experience to unlock the creative potential of others.
Creative Operations
Great work starts with seamless collaboration. I’ve led cross-functional teams by removing bottlenecks and building workflows that empower each team member. My leadership ensures projects stay on track without sacrificing creativity.
Some Tools I Love
I'm always eager to learn new tools and apps as they come out. If I'm not working, I'm learning.
Marketing Maestro
For over a decade, I've led global 360 degree campaigns for iconic brands, concepted in-store marketing, directed advertising strategies, written disruptive headlines, and designed award-winning visuals.
Design Backed by Science
I'm obsessed with behavioral science in design. I've led web design for giants like Samsung and WKKF, in-store experiences for Audi, and complex product direction for SaaS and Enterprise software startups. I bring science-backed insights to every stage, from prototyping to launch
Strong Foundations
I began as a print production studio designer, juggling hundreds of projects for international brands. I understand the importance of the tiny details.
Research and Strategy
I love diving into strategy, research, and marketing insights. Check out my Notion to see a few of the insights I've picked up over the years.
Midnight Oil Connoisseur
I've been told my brain never shuts off. If I'm not working, I'm starting my own business, learning new skills, or picking up new hobbies.
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